Atlanta: If you run an online business, you will know how important it is to attract the users to turn them into your customers. You need to increase your online visibility and the website traffic. You basically have two different options to do that; one is to use free channels and the other is to invest some money on advertising. Free channels can bring a lot of traffic to your site but it requires a lot of time and effort. A successful ad campaign can bring thousands of users to your site easily and helps you boost up your sales.